Gizmodo Writes "Why is this dinky little TV so important? Its screen is roughly the size of the box that Lebowski comes in, and it costs hundreds more than the 50" plasma overshadowing it in the picture. Why so important? Because this little TV is LCD’s Grim Reaper. The days of the LCD are numbered—the time of OLED is at hand. And if the performance of Sony’s XEL-1 is any indication, nobody is going to miss LCD—or plasma—in the least.

Also, although everyone is demoing thinner and thinner sets in both LCD and plasma, most of the weight loss is currently on the plasma side. LCD seems to have hit some firm threshhold that, again, OLED and even plasma seem able to conquer. But at 11 inches, Sony’s first production OLED is laughably small. What the hell, Sony? Way to taunt a guy. Seriously, there are major amounts of taunting happening here:"

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